Creator economy splits into Hollywood deals and programmatic buys
Digiday’s Kimeko McCoy reports that Portal A co-founder Zach Blume describes a bifurcation in the creator economy, with top-tier creators landing Hollywood-style brand integrations while nano and micro creators are bought like programmatic media.
Why it matters. Top creators gain agency-level negotiating power over long-term partnerships while micro creators compete on scale and price like long-tail ad inventory.
Signal from digiday.com · Kimeko McCoy · read the original.
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