Covers creators and retail-media. Bylines at digiday.com. Desk record: 14 signals cited since August 2026, 12 published, first to report 1. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
eMarketer’s Grace Harmon reports that Walmart is pushing to improve its retail media measurement as a way to narrow the gap with Amazon’s ad business.
Oct 22Digiday’s Kimeko McCoy reports that Axios, The Verge, Politico, The Wall Street Journal and Time are each rewriting operations for a post-search era, from subscriber-linked AI chatbot access to restructured audience teams to ads served against AI agent traffic.
Oct 21Digiday’s Kimeko McCoy reports that Ruggable has moved about 10% of its ad spend from performance channels like Meta into brand channels including influencers and connected TV since last August.
Oct 18Digiday’s Kimeko McCoy reports that Portal A co-founder Zach Blume describes a bifurcation in the creator economy, with top-tier creators landing Hollywood-style brand integrations while nano and micro creators are bought like programmatic media.
Oct 13Digiday’s Kimeko McCoy reports that editors Seb Joseph, Michael Burgi and Tim Peterson used sports teams and The Golden Girls to break down the agency holding company landscape.
Oct 6Digiday’s Kimeko McCoy reports that Brian Monahan, who led Albertsons Media Collective for just over a year, has left the company, with the retail media unit now folded under CMO Emily Turner.
Oct 6Digiday’s Kimeko McCoy reports that Advertising Week New York expects 2,500 creator passes this year, up from 1,000 last year, with organizers chasing $100 million in creator deals over the next 12 months.
Oct 6Retailers now sell streaming, social and off-site partnerships alongside conversion ads, but most inventory still gets measured by attribution models built for performance, not brand lift.
Sep 22LTK launched an AI tool this week to structure campaigns and recommend creators, joining holdcos and platforms automating discovery, pricing and measurement across influencer marketing. Agency executives are split on whether standardizing creators as inventory helps or backfires.
Aug 30Digiday’s Kimeko McCoy reports that marketing execs are rallying around “fandom” as a way to embed brands in culture rather than advertise around it.
Aug 24Digiday’s Kimeko McCoy reports that creators are building generative engine optimization (GEO) strategies, tailoring bios, captions and content structure so AI search tools surface them when brands and agencies search for talent. It mirrors how brands already chase AI-search visibility.
Aug 19