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Creators question Instagram’s long-form push without a monetization plan

Digiday’s Alyssa Mercante reports that Instagram’s new 90-minute video feature, aimed at pulling YouTube creators onto the platform, pairs select six-figure payouts with no stated ad revenue model.

Why it matters. Creator managers can use Instagram’s acquisition push as new leverage in YouTube negotiations even before Instagram sets a revenue-share structure.

Signal from digiday.com · Alyssa Mercante · read the original.

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