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Endemol Shine Brasil, Podpah bring Banijay formats to YouTube

C21Media reports that Grupo Podpah, one of Brazil’s largest digital creator companies, has partnered with Endemol Shine Brasil to develop new versions of Banijay formats, including Temptation Island, for Podpah’s YouTube channels.

Why it matters. Format owners like Banijay gain a direct path into YouTube’s native creator audiences without relying on broadcasters.

Signal from c21media.net · read the original.

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