Dave & Buster’s taps Gut, Mediaplus after 13 quarters of falling sales
Adweek’s Christopher Cicchiello reports that Dave & Buster’s named Gut as creative agency of record and Mediaplus as media AOR, replacing incumbents Deloitte Digital and Dentsu X following a competitive pitch.
Why it matters. Incumbents Deloitte Digital and Dentsu X lose the account after failing to reverse the sales slide, raising the bar for what new agencies must prove instead of a creative reset.
Signal from adweek.com · Christopher Cicchiello · read the original.
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