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Dave & Buster’s taps Gut, Mediaplus after 13 quarters of falling sales

Adweek’s Christopher Cicchiello reports that Dave & Buster’s named Gut as creative agency of record and Mediaplus as media AOR, replacing incumbents Deloitte Digital and Dentsu X following a competitive pitch.

Why it matters. Incumbents Deloitte Digital and Dentsu X lose the account after failing to reverse the sales slide, raising the bar for what new agencies must prove instead of a creative reset.

Signal from adweek.com · Christopher Cicchiello · read the original.

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