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Disney, Google TV execs map CTV’s shift from linear proxies to home-screen ads

Adweek’s Seth Simons reports that at an ADWEEK House panel with Google TV, Disney Advertising’s Jamie Power and Google TV’s Lisa Siskind Bilgrei discussed how streaming layers audience targeting atop linear TV’s broad show-based proxies.

Why it matters. Advertisers now compete for placement on the CTV home screen itself, not just within content, as the entry point to audience attention.

Signal from adweek.com · Seth Simons · read the original.

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