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Study: gaming is young fans’ social hub, boosting franchise crossover

Advanced Television reports that Hub Entertainment Research’s Gaming 360 study finds games function as a social platform for young fans, fueling discovery of movie and TV franchises.

Why it matters. Streamers and game publishers gain leverage to sell cross-promotional deals as proven audience accelerants rather than speculative tie-ins.

Signal from advanced-television.com · read the original.

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Disney, Google TV execs map CTV’s shift from linear proxies to home-screen ads

Adweek’s Seth Simons reports that at an ADWEEK House panel with Google TV, Disney Advertising’s Jamie Power and Google TV’s Lisa Siskind Bilgrei discussed how streaming layers audience targeting atop linear TV’s broad show-based proxies.

CoComelon leaves Netflix for Disney+, adds DreamWorks movie

The Hollywood Reporter’s Alex Weprin reports that CoComelon’s flagship series will exit Netflix for Disney+ next year, part of a franchise push that also includes a theatrical film with NBCUniversal’s DreamWorks.

Glance: SVoD catalogues grow via broadcaster deals as new content shrinks

Advanced Television reports that Glance’s MIPCOM keynote found new series fell 12% on linear TV and Netflix, and 41% on Disney+, through September 2026. Yet catalogues still expanded, with Netflix France up 61% in content hours via TF1+ partnerships.