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Disney pitches shared streaming and new ad tools at ANZ upfronts

Disney Australia and New Zealand used its 2026 Upfronts in Melbourne to position Disney+ as the centrepiece, arguing shared viewing moments like finales and premieres are prime advertising opportunities.

Why it matters. Australian advertisers must wait for Disney to confirm which of its new targeting and creative tools actually launch locally before they can plan campaigns around them.

Signal from au.variety.com · Simran Pasricha · read the original.

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