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Dolby adds AI game-tracking and ad flexibility to sports streaming platform

Dolby unveiled updates to its OptiView live sports platform at IBC, including an AI tool that builds a minute-by-minute read of game action and viewer engagement.

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Emmys ratings sink 10%, but Apple TV dominates with 29 wins

This year’s Emmys drew just 6.7 million viewers, down 10% from last year, even as NBCU touted 133 million social video views.

Disney unwinds DTC co-presidency, hands Adam Smith sole control

Six months after naming Adam Smith and Joe Earley co-presidents of direct-to-consumer, Disney has made Smith sole leader as Chairman, Direct-to-Consumer. Earley moves to Disney Entertainment Television to run franchise and content strategy under Debra O’Connell.

New study puts streaming tech spend at 16.4% of revenue

Bedrock and DPP surveyed 15 major US and European streaming platforms and found a median “Streaming Platform Ratio” of 16.4% of revenue spent on tech, versus Netflix’s disclosed 10%.