EMarketer: global subscription OTT growth is stalling in mature markets
EMarketer’s H2 2026 forecast finds paid streaming has saturated mature economies, with future viewer growth now dependent on Asia-Pacific and other emerging markets. Netflix leads globally, while local players like JioHotstar hold their own turf.
Why it matters. Streamers must now win share in Asia-Pacific and other emerging markets rather than rely on mature-market subscriber adds.
Signal from emarketer.com · read the original.
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