eMarketer: Price beats every other streaming perk with viewers
eMarketer’s Peter Clark reports that streaming subscribers rank price as the top factor in deciding which services to keep, ahead of content library size, ad-free viewing, and exclusive originals.
Why it matters. Streaming services must justify price increases with cheaper ad-supported or bundled tiers, or risk losing subscribers to churn.
Signal from emarketer.com · Peter Clark · read the original.
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