Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
eMarketer’s Peter Clark reports that slow audience delivery is costing retail media networks ad dollars, as brands increasingly route budget toward platforms that can activate audiences and show results faster than many retail media networks currently manage.
eMarketer’s Peter Clark reports that creators are becoming the creative engine of off-site commerce media, as retail media networks lean on creator content to power ads that run beyond their own retail sites.
Oct 27eMarketer’s Peter Clark reports that small and midsize businesses increasingly see AI search visibility as critical to their marketing, yet most still struggle to measure its actual impact on their business.
Oct 27eMarketer’s Peter Clark reports that retail media networks are increasingly pairing their first-party purchase data with influencer marketing, letting brands target creator campaigns using actual shopper behavior instead of demographic guesses.
Oct 19eMarketer’s Peter Clark reports that younger viewers are not skipping or avoiding TV commercials at the rate many marketers assume, based on new survey data on ad engagement by age group.
Oct 19eMarketer’s Peter Clark reports that advertisers are concentrating spend around November’s college football slate, when conference championships and playoff positioning drive peak viewership.
Oct 15eMarketer’s Peter Clark reports that organic engagement rates on brand YouTube channels dropped between 26% and 38% year over year across all seven video categories tracked, citing a June report from Pixability.
Oct 10eMarketer’s Peter Clark reports that Chobani’s Erica Culley says the brand has spent several years building an internal media mix model to standardize performance evaluation across retail media partners and tactics.
Oct 6eMarketer’s Peter Clark reports that streaming subscribers rank price as the top factor in deciding which services to keep, ahead of content library size, ad-free viewing, and exclusive originals.
Sep 29eMarketer’s Peter Clark reports that paid media marketers continue to prioritize audience targeting over AI-driven tools when planning campaigns.
Sep 29EMarketer reports that advertisers are flooding into connected TV as linear TV continues its decline, and generative AI tools are accelerating that migration by reshaping planning and buying.
Sep 19eMarketer’s Peter Clark reports that US households spent an average of 3.5 hours a day on Netflix in June 2026, up from 3.1 hours in March, ahead of every rival streaming service, per a Comscore survey.
Sep 8