Energy drink brand Gorgie tests AI-run CTV buying via Kargo’s Karlo

Ad Age’s Garett Sloane reports that energy drink brand Gorgie is using Kargo’s new AI platform, Karlo, to move its media buying beyond Instagram and TikTok into connected TV.

Why it matters. If AI tools like Karlo prove out, mid-size brands gain access to premium CTV inventory that was previously reserved for advertisers with large agency teams and budgets.

Signal from adage.com · Garett Sloane · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Ad-tech

All →

StackAdapt exec: agentic AI, not feature lists, now wins enterprise DSP deals

Next in Media’s Mike Shields talks with StackAdapt’s Giuseppe La Rocca, who argues that winning enterprise DSP business now means unifying direct mail, vertical-specific identity graphs, and custom agency intelligence rather than matching legacy feature matrices.

FreeWheel will follow NBCU, not stay with Comcast, in spinoff split

AdExchanger reports that FreeWheel, Comcast’s video ad server, will join NBCUniversal when the new public company lists next year, citing tipsheet.ai’s reporting on internal Comcast communications.

Madhive integrates AdImpact competitive spend data into local platform

Advanced Television reports that Madhive is adding AdImpact’s competitive ad-spend data, covering 41,000 zip codes and 210 markets, into its Maverick AI local intelligence layer.