FreeWheel will follow NBCU, not stay with Comcast, in spinoff split

AdExchanger reports that FreeWheel, Comcast’s video ad server, will join NBCUniversal when the new public company lists next year, citing tipsheet.ai’s reporting on internal Comcast communications.

Why it matters. The move breaks from the pattern at AT&T and Verizon, where telecoms spun off or shuttered their ad-tech units instead of keeping them close to content.

Signal from adexchanger.com · read the original.

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