Everyone is an ad network now: McDonald’s launches $1bn retail media arm

EvExchangeWire’s Sheila Obeng-King reports that McDonald’s has unveiled McDonald’s Media Network, a new advertising venture targeting $1 billion in revenue.

Why it matters. Advertisers gain a new pool of first-party purchase and loyalty data to target against, deepening competition among retail media networks for ad budgets.

Signal from exchangewire.com · Sheila Obeng-King · read the original.

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