Ex-Scripps exec defends “reverse broadcasting” pivot for local news
Media Inno’s Tom Sly discusses Scripps’ Tallahassee experiment, dubbed “reverse broadcasting,” which treats streaming and mobile as the primary news feed and linear broadcasts as secondary. He argues the shift is necessary, not optional, despite newsroom backlash.
Why it matters. If Scripps’ streaming-first model holds up in Tallahassee, other local station groups face pressure to restructure newsrooms around mobile rather than the broadcast.
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