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F1’s Apple TV deal shows sports rights buyers value more than ad dollars

Madison and Wall reports F1’s U.S. rights moved from ESPN to Apple TV in a 5-year deal worth roughly $150 million annually, up from $90 million under ESPN, even as early viewership figures have declined under the subscription paywall.

Why it matters. Broadcasters that depend on ad revenue from sports now compete against subscription platforms willing to pay more for rights without needing ad-break-friendly formats.

Signal from Madison and Wall · read the original.

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