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Netflix launches ad-conversion Pixel, adds The Trade Desk as DSP partner

AdExchanger reports Netflix unveiled a Netflix Pixel for conversion tracking and audience targeting, and will add The Trade Desk as a programmatic DSP next month, announced the same morning Netflix reported Q3 earnings showing ad revenue growth fell short of expectations.

Why it matters. Advertisers gain a standardized way to measure Netflix-driven conversions just as the streamer works to close the gap between its ad revenue goals and actual growth.

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