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Fall Prime Day is now the real start of holiday shopping

Modern Retail’s Gabriela Barkho reports that Amazon’s Prime Big Deals Days, originally a summer event, has pushed holiday shopping into October, with Tinuiti’s Joe O’Connor noting shoppers now research and compare prices well before Black Friday.

Why it matters. Sellers must now budget ad spend for an earlier, extended research window rather than concentrating it around Black Friday itself.

Signal from modernretail.co · Gabriela Barkho · read the original.

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