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CVS and Revlon execs map ‘trip missions’ for holiday shoppers

Adweek’s Justin Chin reports that at an Adweek House panel co-hosted with CVS Media Exchange, Wendy Liebmann of WSL, Gretchen Reisner of CVS Media Exchange, and Revlon’s Kelly Solomon discussed how retail media data can identify distinct holiday “trip missions.”

Signal from adweek.com · Justin Chin · read the original.

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