Fox pushes agentic ad platform toward the upfront

Adweek’s Bill Bradley reports that Fox is expanding its agentic ad platform, adding more agency partners and extending capabilities from linear toward digital transactions.

Why it matters. If agentic transacting becomes standard at the upfront, other networks will face pressure to match Fox’s automated buying workflow or risk losing agency share.

Signal from adweek.com · Bill Bradley · read the original.

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