GEICO sponsors Vizio Christmas movie as WatchFree+ adds creator channels

The Measure’s Jon Lafayette reports GEICO is the presenting sponsor of Vizio WatchFree+‘s original holiday film, Jingle Bells Wedding Bells, arranged through Omnicom and Walmart Connect.

Why it matters. By stacking creator channels alongside licensed TV and original sponsored content, Vizio gives advertisers like GEICO a single buy that competes directly with YouTube’s audience.

Signal from The Measure · Jon Lafayette · read the original.

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