Covers measurement and streaming. Bylines at The Measure and thewrap.com. Desk record: 54 signals cited since July 2026, 48 published, first to report 1. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
TheWrap’s Jon Lafayette reports that TD Cowen analyst Doug Creutz says earnings season will be dominated by the fallout from Skydance’s completed Warner Bros. Discovery takeover and Fox’s pending Roku deal, with focus shifting to integration risk over deal value.
The Measure’s Jon Lafayette reports that Wurl’s analysis found 89% of CTV ad requests lack a usable program name and 45% lack channel information.
Oct 28The Measure’s Jon Lafayette reports that Truthset and Aristotle International are partnering to bring identity verification to political ad buying on connected TV.
Oct 27The Measure’s Jon Lafayette reports that XR Pay, which pays celebrities in commercials, has launched XR Pay for Creators to help agencies and marketers onboard and securely pay content creators, replacing ad hoc tools like Venmo.
Oct 22The Measure’s Jon Lafayette reports that Chartbeat’s third-quarter data shows pageviews from search engines continuing to decline across regions, with North America falling to just 12% of pageviews from search, down from 13% in Q2.
Oct 21The Measure’s Jon Lafayette reports that Omnicom Media Partner Intelligence and Vevo developed a Brand Fandom metric linking consumer passion to purchase intent.
Oct 15The Measure’s Jon Lafayette reports that datafuelX, having acquired Audyns in September, is launching DFX Marketplace, a platform letting advertisers plan and buy data-driven linear campaigns.
Oct 15TheWrap’s Jon Lafayette reports that Wall Street analysts remain skeptical of the newly closed Skydance-Paramount-Warner Bros. Discovery deal, citing roughly $80 billion in debt and a history of failed media mergers, even as the company touts over $30 billion in planned content spending.
Oct 10The Measure’s Jon Lafayette reports that Sony named PubMatic as its preferred platform for programmatic access to Live TV on PS5, the FAST service it launched in August with over 100 live channels and logged-in PlayStation audiences.
Oct 7The Measure’s Jon Lafayette reports GEICO is the presenting sponsor of Vizio WatchFree+‘s original holiday film, Jingle Bells Wedding Bells, arranged through Omnicom and Walmart Connect.
Oct 7The Measure’s Jon Lafayette reports that Zappi studied over 3,300 social video ads and found visual hooks, surprise and humor boost its Creative Power score, but those attention-grabbing traits don’t reliably drive brand connection or persuasion.
Oct 6Adweek’s Bill Bradley reports that Hallmark Media and iSpot struck a partnership to validate delivery and link cross-platform ad exposure to outcomes like website visits, box-office sales and in-store purchases across Hallmark’s non-linear TV properties.
Oct 3The Measure’s Jon Lafayette reports that Extreme Reach and Kinetiq Political Insights are integrating, combining Kinetiq’s real-time monitoring of political ad spending, creative and market activity with XR’s ad delivery infrastructure.
Sep 30The Measure’s Jon Lafayette reports that Tubular Labs’ new benchmark finds one-to-two-minute videos more than doubled their share of views to 14.5%, while videos over 20 minutes fell to 15.5% from 22.6%.
Sep 29The Measure’s Jon Lafayette reports that at CIMM’s Summit, buyers from WPP Media, Publicis and Omnicom Media Group said Nielsen’s shift to the Advertising Research Foundation’s DASH universe estimates was implemented too fast this season.
Sep 25MediaPost’s Wayne Friedman reports that the U.S. Joint Industry Committee has re-certified Comscore, iSpot and VideoAmp as “national currencies” through 2028, based on 39 data questions and 672 tests across transaction types.
Sep 23The Measure’s Jon Lafayette reports that Chartbeat’s new Publisher Playbook found Google search pageviews down 40.2% over the past year, even as total network pageviews held near flat at 31.1 billion monthly.
Sep 23The Measure’s Jon Lafayette reports that iSpot’s Week 1 NFL scoreboard shows tech, AI and cloud brands hit 6.21% share of voice, up from 2.20% a year ago. Starlink, absent from linear TV last season, ranked 27th of 149 brands by impressions.
Sep 21FreeWheel’s Premium Signal Packaging now folds in data from Mediaprobe, Adelaide and Magid, letting CTV buyers select inventory by attention, quality and emotional resonance. A FreeWheel-Mediaprobe study found six-minute hourly ad loads drove 89% higher recall than twelve-minute loads.
Sep 17The Measure’s Jon Lafayette reports that Visa Business and Economic Insights finds U.S. online and in-app payment share rose from 48% in 2019 to 58% in 2026, with over 17% of cards holding active streaming subscriptions versus roughly 6% for cinema or concerts.
Sep 15The Measure’s Jon Lafayette reports that Keynes, a connected-TV data company, is rolling out kAI, an AI layer built on Anthropic’s Claude atop its Kortex data repository that answers marketer and CFO questions about cross-channel spend instantly.
Sep 15The Measure’s Jon Lafayette reports that Amazon Ads struck a deal with OpenAI letting advertisers using the Amazon DSP extend campaigns into conversational ads on ChatGPT.
Sep 14The Measure’s Jon Lafayette reports that a State of Ad Ops study from XR finds 88% of U.S. advertisers use AI in creative production, with nearly half of brand and agency executives saying they use it daily.
Sep 10The Measure’s Jon Lafayette reports that Hallmark Channel’s third NFL-team holiday movie, Holiday Touchdown: A Bears Love Story, follows Chiefs and Bills editions that ranked as the top and No. 10 most-watched cable movies of 2024 and 2025.
Sep 10The Measure’s Jon Lafayette reports that a State of Ad Ops survey of 400 U.S. and U.K. marketers found 88% of advertisers use AI in creative production, with nearly half of brand and agency executives using it daily, mostly for VFX, compositing and creative testing.
Sep 10