medianexis.
medianexis.
Subscribe

Goodby Silverstein wins first-ever AOR for SunnyD, Juicy Juice owner

Adweek’s Christopher Cicchiello reports that Harvest Hill Beverage Company named Goodby Silverstein & Partners its first-ever creative agency of record, covering SunnyD, Juicy Juice, Little Hug, Daily’s Cocktails and Nutrament, while working alongside Omnicom media agency UM.

Why it matters. Landing a multi-brand AOR role with no prior incumbent gives Goodby Silverstein a stronger claim on future Harvest Hill portfolio work.

Signal from adweek.com · Christopher Cicchiello · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Agencies

All →
Dentsu UK names new managing director for B2B unit

Dentsu UK names new managing director for B2B unit

Campaign’s Ben Bold reports that Dentsu UK has hired a new managing director to lead its B2B practice. The paywalled article does not disclose the hire’s name or start date in the available preview.

Forrester names Omnicom, Publicis, WPP top media-services agencies

Forrester names Omnicom, Publicis, WPP top media-services agencies

MediaPost’s Steve McClellan reports that Forrester’s latest Wave report ranks Omnicom, Publicis and WPP as leaders among media-services firms.

VML names Debbi Vandeven global president, keeping her creative role

VML names Debbi Vandeven global president, keeping her creative role

Adweek’s Christopher Cicchiello reports that VML elevated longtime chief creative officer Debbi Vandeven to global president over 55-plus markets, the first major appointment under incoming CEO Eric Campbell, who succeeds Jon Cook in January 2027.