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Google Cloud exec: agentic AI, not gen-AI clips, is Hollywood’s real cost lever

A Google Cloud guest column argues studios’ biggest AI payoff isn’t synthetic video but agentic systems that orchestrate fragmented back-office workflows.

Why it matters. Studios that keep AI spend siloed in point tools rather than agentic orchestration across rights, compliance and vendor systems will burn compute budget without moving production margins.

Signal from thewrap.com · Albert Lai · read the original.

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