Why it matters. Publishers now have a clearer path to extracting damages from Google over ad tech monopoly practices, strengthening their position in future negotiations and litigation.
Signal from videoweek.com · Dan Meier · read the original.
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Continue free →Adweek’s Partner Portal reports that OpenX has appointed John Rogers, formerly Roku’s Director of Global Programmatic Partnerships, as SVP of Global Publisher Development.
Mrweb’s Nick Thomas reports that Infillion has acquired Foursquare, combining its advertising technology with Foursquare’s location data and attribution tools. The deal aims to let advertisers link ad exposure directly to real-world outcomes such as store visits.
The Wall Street Journal’s Nat Ives reports that retailers are diverging sharply on AI shopping agents: QVC and HSN welcome them and pitch catalogs to OpenAI and Google, while Amazon and Kohl’s block agentic purchases outright, and Tapestry lets agents browse but not buy.