Covers streaming and ad-tech. Bylines at videoweek.com. Desk record: 12 signals cited since August 2026, 7 published. Updated September 18, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
VideoWeek polled six buy- and sell-side leaders on whether CTV is a buyer’s or seller’s market. Consensus: growing inventory and programmatic access tilt power to buyers, but scarce premium content, live sport, and top platforms still command seller leverage.
Sep 15TF1’s ad sales house unveiled a 2027 roadmap built on five pillars: new ad formats, expanded addressable targeting, easier access for smaller advertisers, full-funnel measurement, and AI-driven trading.
Sep 10Dentsu’s Head of AV Trading James Wilby argues advertisers view premium video and CTV too narrowly through a brand-building lens. With the right cost structures and metrics, he says, the same inventory can prove short-term sales impact too.
Sep 3Streaming made up 48.2 percent of ad-supported TV viewing time in the US during Q2 2026, per Nielsen’s Ad Supported Gauge.
Sep 2Upfront commitments made up 75% of total deal volume this season, per Madison & Wall and Media Dynamics research. That matches pre-pandemic norms, reversing years of advertiser reluctance to lock in spend months ahead.
Aug 25Trade Desk shares fell to a 52-week low after Jeff Green conceded growth is below expectations, while S4 Capital and WPP posted gains on turnaround progress. The split shows ad-tech pressure mounting even as agency recoveries take hold.
Aug 13