Why it matters. Pharma marketers gain a new paid channel inside Google’s AI search products, opening access to inventory that was previously closed to the category.
Signal from adweek.com · Kendra Barnett · read the original.
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Continue free →The Measure’s Mike Gasbara reports that eyeo’s 2026 report counts 1.1 billion ad-blocking users worldwide, up 13% since 2023, as browsers like Brave and Shift now build blocking directly into the browser rather than leaving it to extensions.
Help.openai.com documents that OpenAI matches conversion events to ad clicks using a click reference called oppref, advanced matching, and modeled measurement when direct signals are incomplete, deduplicating pixel and API events via a shared event ID.
OpenAI’s help center details Ads Manager Beta policy, listing categories like telehealth, prescription drugs, and payday loans as fully barred. Credit cards, mortgages, and crypto are restricted to a small group of pre-approved advertisers only.