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Kendra Barnett

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Ad-tech google-keeps-its-adtech-stack-whole-muddying-the-trade-desks-core-pitch

Google keeps its adtech stack whole, muddying The Trade Desk’s core pitch

Adweek’s Kendra Barnett writes that The Trade Desk built part of its strategy around an expected breakup of Google’s ad-tech business, but that breakup never materialized, leaving Google’s stack intact.

Oct 3