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Google search CPCs jump as Amazon returns to shopping auctions

MediaPost’s Laurie Sullivan reports that Tinuiti’s Digital Ads Benchmark Report found Google search cost-per-click growth accelerated from 1% in Q2 to 4% in Q3 2026.

Why it matters. Search advertisers now face higher costs to hold impression share as ecommerce rivals re-crowd Google’s shopping auctions.

Signal from mediapost.com · Laurie Sullivan · read the original.

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