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Reporting index

Laurie Sullivan

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

6 stories, newest first.RSS →

Sam’s Club adds predictive targeting, claims 94% accuracy on P&G test

Sam’s Club Connect launched Predictive Precision Targeting, using membership data and 400-plus intent signals to forecast purchases.
Ad-tech google-adds-agentic-commerce-tools-across-search-youtube-and-gmail

Google adds agentic commerce tools across Search, YouTube and Gmail

Google unveiled agentic commerce updates at Rethink ROI, including an “AI Performance Insights” dashboard and an open-standard “Universal Cart” letting shoppers buy across Search, YouTube and Gmail.

Sep 17
Measurement fintech-brands-need-multi-category-reach-to-win-ai-answer-visibility

Fintech brands need multi-category reach to win AI answer visibility

NP Digital’s FinTech AI Visibility Index analyzed 68,334 AI-generated answers to 250 prompts across ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude.

Sep 10
Measurement np-digital-apple-sofi-top-new-ai-visibility-index-for-fintech-brands

NP Digital: Apple, SoFi top new AI visibility index for fintech brands

NP Digital’s FinTech AI Visibility Index scored brands on frequency, position and coverage across 68,334 AI answers to 250 prompts.

Sep 10
Retail-media albertsons-feeds-shopper-data-into-youtube-dv360-with-keurig-dr-pepper-as-launch-brand

Albertsons feeds shopper data into YouTube, DV360 with Keurig Dr Pepper as launch brand

Albertsons Media Collective now streams first-party shopper data into YouTube and Display & Video 360, enabling SKU-level, closed-loop sales measurement via LiveRamp for advertisers targeting its 50 million loyalty members.

Sep 7
Ad-tech microsoft-rolls-out-agentic-commerce-playbook-and-ai-max-search-expansion

Microsoft rolls out agentic commerce playbook and AI Max search expansion

Microsoft Advertising released an “Agentic Playbook” for brands to prep product feeds and checkout for AI agents, plus a 90-day rollout plan. It also began rolling out AI Max, expanding search-term matching across Copilot Search and Bing.

Aug 23