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Laurie Sullivan

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Google, NIQ link Shopping Graph with retail data for AI agents

Google, NIQ link Shopping Graph with retail data for AI agents

MediaPost’s Laurie Sullivan reports that Google and NIQ will link Google’s Shopping Graph, which tracks over 60 billion listings, with NIQ’s database of 250 million products across 90 countries, feeding structured data to AI shopping agents.

Retail-media

DoorDash to buy Instacart for $17 billion, merging retail media giants

MediaPost’s Laurie Sullivan reports that DoorDash agreed to acquire Instacart for $17 billion, paying $65 a share in cash and stock, combining two retail-media businesses each already generating more than $1 billion in annualized ad revenue.

Nov 2
Ad-tech

Google search CPCs jump as Amazon returns to shopping auctions

MediaPost’s Laurie Sullivan reports that Tinuiti’s Digital Ads Benchmark Report found Google search cost-per-click growth accelerated from 1% in Q2 to 4% in Q3 2026.

Oct 19
Retail-media

Whitman’s Albertsons turnaround puts retail media network on the chopping block

MediaPost’s Laurie Sullivan reports that Meg Whitman is restructuring Albertsons, merging its retail media network into marketing under new CMO Emily Turner after the media exec departed and adjusted net income fell 28% last quarter.

Oct 15
Retail-media

Walmart Connect brings closed-loop measurement to linear TV, audio, CTV

MediaPost’s Laurie Sullivan reports that Walmart Connect unveiled expanded partnerships with Warner Bros. Discovery, Spotify and Yahoo DSP, letting advertisers use its audiences and closed-loop measurement across live linear TV, streaming audio and CTV for the first time.

Oct 12
Ad-tech

AI search traffic grew 392% YoY, with transactions up 553%

MediaPost’s Laurie Sullivan reports that IDHL’s “State of AI Search 2026" study, drawn from 1.5 million AI search sessions across 175 sites and 20 industries, found AI search traffic grew 392% year-over-year while revenue rose 312%.

Oct 1
Ad-tech

FAST Gets Ad Action: Wurl’s new platform bundles scene-level data for CTV bidding

We’ve been saying FAST engines WURL and Amagi have a great opportunity to become a real player in advertising.

Sep 29
Ad-tech

Little tweaks can make a big difference: Google unifies vertical video buying in DV360 with Gemini AI measurement

MediaPost’s Laurie Sullivan reports that Google launched Vertical Video Unification in DV360, letting advertisers buy and measure vertical video programmatically across platforms, apps and publishers from one dashboard.

Sep 29
Ad-tech

Microsoft rebuilds Copilot as an agentic rival to Meta’s Muse

MediaPost’s Laurie Sullivan reports that Microsoft redesigned Copilot with three new capabilities, Home, Code and Autopilot, shifting it from a standard chatbot to an autonomous agent.

Sep 27
Ad-tech

Meta’s Muse AI agent could shift ad dollars into commerce transactions

MediaPost’s Laurie Sullivan reports that Meta’s new AI agent Muse, built into its smart glasses, could let wearers complete purchases by voice or glance, opening a transaction-fee and subscription revenue stream beyond traditional advertising.

Sep 27
Ad-tech

Google’s Gemini gets a talking, watermarked brand avatar

MediaPost’s Laurie Sullivan reports Google introduced “Live Avatar,” a Gemini 3.8 Live feature that pairs the model with video generation and speech so brands can build a visual persona that listens, sees and speaks in real time.

Sep 27
Ad-tech

ChatGPT referral traffic to brands jumps 101% in 2026, BrightEdge finds

MediaPost’s Laurie Sullivan reports that BrightEdge data shows ChatGPT referral traffic to brands rose 101% from January to August, with a 95.1% share of AI referrals, roughly 22 times Gemini, Claude and Perplexity combined.

Sep 27
Retail-media

Best Buy Ads expands CTV push with Fire TV deal, new data signals

MediaPost’s Laurie Sullivan reports that Best Buy will unveil new CTV ad offerings Wednesday, deepening its Amazon Fire TV partnership through Insignia sets.

Sep 25
Ad-tech

OpenAI adds Shopify, HubSpot ad integrations and ‘Sponsored Agents’ to ChatGPT

Mobile Dev Memo’s Eric Benjamin Seufert reports that OpenAI expanded its ad platform with direct integrations letting Shopify and HubSpot customers launch ChatGPT ads from within those tools. It also introduced “Sponsored Agents,” which open product conversations right after a user clicks an ad.

Sep 19
Retail-media

Sam’s Club adds predictive targeting, claims 94% accuracy on P&G test

Sam’s Club Connect launched Predictive Precision Targeting, using membership data and 400-plus intent signals to forecast purchases.

Sep 18
Ad-tech

Google adds agentic commerce tools across Search, YouTube and Gmail

MediaPost’s Laurie Sullivan reports that Google unveiled agentic commerce updates at Rethink ROI, including an “AI Performance Insights” dashboard and an open-standard “Universal Cart” letting shoppers buy across Search, YouTube and Gmail.

Sep 17
Measurement

Fintech brands need multi-category reach to win AI answer visibility

NP Digital’s FinTech AI Visibility Index analyzed 68,334 AI-generated answers to 250 prompts across ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude.

Sep 10
Retail-media

Albertsons feeds shopper data into YouTube, DV360 with Keurig Dr Pepper as launch brand

MediaPost’s Laurie Sullivan reports that Albertsons Media Collective now streams first-party shopper data into YouTube and Display & Video 360, enabling SKU-level, closed-loop sales measurement via LiveRamp for advertisers targeting its 50 million loyalty members.

Sep 7
Ad-tech

Microsoft rolls out agentic commerce playbook and AI Max search expansion

MediaPost’s Laurie Sullivan reports that Microsoft Advertising released an “Agentic Playbook” for brands to prep product feeds and checkout for AI agents, plus a 90-day rollout plan. It also began rolling out AI Max, expanding search-term matching across Copilot Search and Bing.

Aug 23