Why it matters. Publishers gain the right to see Google’s win-and-loss bid data and route through rival ad servers on equal bidding terms, worldwide, under a court-appointed technical monitor.
Signal from exchangewire.com · Sheila Obeng-King · read the original.
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Continue free →Fox VP Meagan Myers argues live-event value now extends to pregame, highlights and shoulder content. Fox-commissioned MediaProbe research found World Cup pregame ads drew the highest emotional engagement, but she warns unauthorized programmatic supply threatens that premium economics.
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