medianexis.

Gracenote, Magnite link content IDs to curated CTV ad deals

Nielsen announced that Gracenote is expanding its partnership with Magnite, using its content graph to let buyers target CTV inventory by genre, rating and mood through Magnite SpringServe and ClearLine, with deal IDs activated via DSPs.

Why it matters. Buyers gain a consistent way to find and bid on fragmented live-sports and CTV inventory across multiple streaming apps carrying the same event.

Signal from nielsen.com · read the original.

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