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Political ad spending pushed CTV CPMs up 25% before midterms, exec says

Campaign’s Will Russo reports that Simpli.fi’s Michael Schoen saw CTV CPMs jump up to 25% during midterm political ad spending, even on platforms barring political ads like Netflix and Disney+.

Why it matters. Brands now budget for CTV CPMs to float well above their normal rate during election cycles, shifting spend across channels rather than pausing campaigns.

Signal from campaignlive.com · Will Russo · read the original.

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