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Hallmark Media taps iSpot for outcomes-based measurement

Advanced Television reports that Hallmark Media has partnered with iSpot to measure its non-linear TV environments, linking cross-platform ad exposure to outcomes like site visits, box-office sales and in-store purchases.

Why it matters. Advertisers get a JIC-certified, outcomes-based basis to value Hallmark’s audiences, strengthening Hallmark’s pitch against larger streamers.

Signal from advanced-television.com · read the original.

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