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Hallmark taps iSpot for outcomes-based measurement ahead of holiday push

Adweek’s Bill Bradley reports that Hallmark Media and iSpot struck a partnership to validate delivery and link cross-platform ad exposure to outcomes like website visits, box-office sales and in-store purchases across Hallmark’s non-linear TV properties.

Why it matters. Advertisers buying Hallmark’s Countdown to Christmas slate gain a single, deduplicated cross-platform view instead of separate linear, digital and FAST numbers.

Based on reporting by The Measure — Jon Lafayette · adweek.com — Bill Bradley.

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