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Havas-Horizon venture struggles for traction one year in

Ad Age’s Ewan Larkin reports that Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins since its September 2025 debut.

Why it matters. Search consultants’ unfamiliarity with the venture limits its ability to compete for major global media pitches against established holding-company networks.

Signal from adage.com · Ewan Larkin · read the original.

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