Highdive launches first T-Mobile campaign with Bryan Cranston
MediaPost’s Fern Siegel reports that Highdive debuted its first work for T-Mobile, a Bryan Cranston-led campaign for the carrier’s new T-Mix plan.
Why it matters. T-Mobile’s roster overhaul gives Highdive and Anomaly the lead creative and strategy mandate that Dentsu Creative held until its in-house move last year.
Signal from mediapost.com · Fern Siegel · read the original.
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