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Publicis, WPP trade public jabs over pitchless agency wins

Marketing Brew’s Jasmine Sheena reports that Publicis Groupe posted a 16-paragraph Instagram rebuttal to WPP CEO Cindy Rose, who had criticized “pitchless CEO handshake” wins on WPP’s Q3 earnings call.

Why it matters. Clients watching the spat get fresh ammunition to question whether formal pitches are worth the time holdcos spend running them.

Signal from marketingbrew.com · Jasmine Sheena · read the original.

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