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Holding companies clash over pitchless client wins

Adweek’s Christopher Cicchiello reports that holding company CEOs are fighting openly over whether handshake deals, like Publicis’s pitchless wins of PepsiCo media and LVMH Asia-Pacific from Omnicom and WPP, replace proper due diligence.

Why it matters. If handshake deals replace formal reviews, agencies lose the competitive review process that let challengers break into incumbent accounts.

Signal from adweek.com · Christopher Cicchiello · read the original.

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