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How agentic buying actually works in CTV, via one early-adopter agency

AdExchanger’s Victoria McNally reports that agency InterMedia now runs agentic CTV buying through Claude, using Vibe.co’s MCP integration and Olyzon’s API-based orchestration layer to analyze campaigns and execute changes.

Why it matters. Agencies that stitch together third-party AI tools now rather than build in-house set the template holding companies will have to match or buy their way into.

Signal from adexchanger.com · Victoria McNally · read the original.

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