Victoria McNally

Covers streaming and ad-tech. Bylines at adexchanger.com. Desk record: 4 signals cited since August 2026, 3 published, first to report 1. Updated November 3, 2026.

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

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How agentic buying actually works in CTV, via one early-adopter agency

AdExchanger’s Victoria McNally reports that agency InterMedia now runs agentic CTV buying through Claude, using Vibe.co’s MCP integration and Olyzon’s API-based orchestration layer to analyze campaigns and execute changes.

Ad-tech

Context Matters, But Intent Matters More

AdExchanger’s Victoria McNally reports that Qortex CEO Zack Rosenberg says Nike ads perform four times better against cooking content than basketball. Agency Coegi used the platform to lift a B2B YouTube campaign’s completion rate from 14% to 40% by ditching intuitive placements.

Sep 11

Streaming

Nexxen standardizes programmatic home screen ads across TV OEMs

AdExchanger’s Victoria McNally reports that Nexxen launched tools letting advertisers upload creative once and deploy across multiple TV OEMs like V, TCL and TiVo, cutting OEM onboarding time by up to 50%. Home screen inventory is now attracting performance marketers beyond entertainment brands.

Aug 21