Victoria McNally

Covers streaming and ad-tech. Bylines at adexchanger.com. Desk record: 2 signals cited since August 2026, 2 published, first to report 1. Updated September 18, 2026.

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

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Context Matters, But Intent Matters More

Qortex CEO Zack Rosenberg says Nike ads perform four times better against cooking content than basketball. Agency Coegi used the platform to lift a B2B YouTube campaign’s completion rate from 14% to 40% by ditching intuitive placements.

Streaming nexxen-standardizes-programmatic-home-screen-ads-across-tv-oems

Nexxen standardizes programmatic home screen ads across TV OEMs

Nexxen launched tools letting advertisers upload creative once and deploy across multiple TV OEMs like V, TCL and TiVo, cutting OEM onboarding time by up to 50%. Home screen inventory is now attracting performance marketers beyond entertainment brands.

Aug 21