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Independent agencies are merging to build scale, Ad Age reports

Ad Age’s Ewan Larkin reports that independent agency M&A is accelerating, producing “super-independent” shops that combine indie agility with holding-company-style capabilities and scale, as marketers look beyond the big networks.

Why it matters. Marketers shopping outside the holding companies gain larger independent options that can still compete on scale and capabilities.

Signal from adage.com · Ewan Larkin · read the original.

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