Instagram tests 90-minute videos, lands on Apple TV — still no ad-rev share

Variety’s Todd Spangler reports that Instagram is testing video lengths of up to 90 minutes and expanding to Apple TV, positioning itself as a bigger YouTube rival.

Why it matters. Creators weighing where to publish long-form video get YouTube’s guaranteed ad cut versus Instagram’s discretionary, case-by-case funding.

Signal from variety.com · Todd Spangler · read the original.

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