Banana Republic launches scripted TikTok series to court Gen Z

Retail Dive’s Jessica Hammers reports that Banana Republic debuted “The Agency,” a five-part TikTok series starring Jack Innanen, as parent Gap Inc. pushes its Fashiontainment entertainment-marketing platform. The debut episode has drawn 10.1 million views.

Signal from retaildive.com · Jessica Hammers · read the original.

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