iSpot’s SAGE breaks down why Progressive’s Dr. Rick ads top Likeability
The Measure’s Eleanor Semeraro reports that iSpot’s SAGE tool found Progressive’s “Dr. Rick: Rules” leads 2026 Likeability at 671, but drives 82% Purchase Intent Top-2-Box versus 40% and 31% for its two closest Dr. Rick rivals.
Why it matters. Advertisers chasing Likeability alone risk missing the informational payoff that actually converts attention into purchase consideration.
Signal from The Measure · Eleanor Semeraro · read the original.
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