Kalshi dominates NFL TikTok chatter without a league sponsorship
The Measure’s John Cassillo reports that Chartbeat data shows Kalshi was tagged in eight of the top ten most-seen NFL TikTok videos since kickoff.
Why it matters. Brands without official league sponsorships can now use paid creator boosts to claim outsized share of sports conversation, weakening the leverage that official partnerships traditionally sold.
Signal from The Measure · John Cassillo · read the original.
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