Kevin Mayer: Hollywood missed the social media culture shift

Deadline’s Diana Lodderhose reports that former Disney executive Kevin Mayer, now co-CEO of Candle Media, told the Zurich Summit that Hollywood failed to recognize how culture-making moved to social platforms and influencers.

Why it matters. Studios that keep sourcing talent from traditional development pipelines lose access to the audiences and cultural relevance now built on YouTube and influencer platforms.

Signal from deadline.com · Diana Lodderhose · read the original.

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