Kids’ TV commissioning shrinks as YouTube builds new ownership model
C21Media’s Ed Waller reports that Ampere Analysis research presented at MipJunior in Cannes shows traditional broadcaster commissioning of kids’ content continuing to contract.
Why it matters. Producers now face a higher bar to get kids’ IP funded by broadcasters, pushing them toward YouTube-native ownership and creator partnerships instead.
Signal from c21media.net · Ed Waller · read the original.
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