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Kroger, Vidmob study ties creative scoring to 81% conversion accuracy

Marketing Dive’s Chris Kelly reports that Kroger, Vidmob and MMA Global found predictive creative scoring can forecast e-commerce conversion with 81% accuracy, with aligned creative driving a four-times lift in conversion rates before media even runs.

Why it matters. Marketers can now defend creative spend with a pre-flight conversion score instead of waiting for post-campaign performance data.

Signal from marketingdive.com · Chris Kelly · read the original.

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